Email marketing continues to be a top-performing channel for audiences and businesses to connect. However it’s not as simple as just turning it on; you need the right tools. Following are five of the best email marketing tools that can be used to accomplish the above mentioned goals.
Email Marketing :
Mailchimp: The automated and comprehensive B2B emailing solution.
Mailchimp is the industry forerunner in terms of email marketing. Popular for its easy to use platform and powerful functionality, by Mailchimp is a good choice for business professionals who want to manage their email marketing campaigns more effectively.
- Key Features:
Drag-and-Drop Editor: Easy-to-use email marketing service that can make professional and visually appealing emails without any knowledge on programming.
Automation: Bring together automated workflows for triggers for welcome emails, abandoned cart messages, back in stock notifications, etc. , to send at the right time.
Segmentation: Ease to target and segment consumers according to age, personality and interests to provide appropriate content.
Analytics: Track your customers’ activity with statistical data about the number of messages opened and clicked; learn how many people have bought your products or services through email.
The compatibility with many other platforms makes for a handy service that keeps marketing moving without cinching it up.
Constant Contact: So Stable and Simple to Apply.
Constant Contact is easily one of the most reliable and most user-friendly platforms for small and mid-sized businesses and nonprofit organizations. It provides a series of applications that are intended to make email marketing easier while at the same time provide an effective means of reaching the audience.
- Key Features:
Email Templates: Thousands of customizable templates are at your disposal to help you design effective and appealing e-mails.
List Management: Organize your audience and mail lists in an efficient way to reach different segments.
Event Marketing: Organize events and send and track email registrations the easy way.
Social Media Integration: Social networking – allow email marketing to cross-link with your social media accounts.
Constant Contact is ideal for beginner marketers because of their customer support and easy-to-use features.
SendinBlue: Multimedia Marketing – All in One Tool.
This is an important advantage since many people often confuse an email marketing service with a service that offers a variety of other marketing tools such as SMS marketing and marketing automation or even a CRM.
- Key Features:
Transactional Emails: Marketers can use transactional emails to send the vital order confirmations and password resets.
Marketing Automation: Workflow automation for email: send triggers to nurture leads and convert prospects.
A/B Testing: Make your emails perform better by experimenting with similar emails until you find one that works better.
Advanced Segmentation: Provides in-depth segmentations to identify its target audience more efficiently.
SendinBlue is the best option for any companies looking for marketing automation as it offers a wide range of functions.
ActiveCampaign: Artificial Intelligence and CRM.
ActiveCampaign is known for its rich automation functionality and sophisticated CRM, which makes it an ideal solution for scaling business email marketing.
- Key Features:
Email Automation: Draw complex automation processes that will enhance customer engagement at different levels.
Sales CRM: Email marketing can be integrated with an inbuilt CRM managing customer interactions and sales.
Personalization: Use dynamic fields to tailor content to each recipient.
Detailed Analytics: Track your campaign performance with advanced analytics and metrics.
ActiveCampaign will be a perfect solution for organizations that are looking to take their customer engagement further and automate their sales.
HubSpot: The Comprehensive Business Marketing, Sales and Service System.
HubSpot is not just an email marketing tool; it also offers the potential for marketing, sales, and customer service automation.
- Key Features:
Email Editor: Build beautiful emails quickly and easily with a drag & drop editor.
Automation Workflows: Create automated emails and sequences to send out to your audience on time and in a personalized manner.
Contact Management: Automatically create and segment email lists in HubSpot CRM to target more effectively.
Performance Tracking: Use analytics to measure your email campaign’s success rate and improve your email strategy accordingly.
HubSpot is a one-stop for businesses that want to manage email marketing and other business functions at the same time.
Email marketing is a powerful growth strategy for any business and there are a number of tools out there that will enhance the effectiveness of your tools. Mailchimp, on the one hand, focuses on providing small businesses with basic tools to save the time and money invested in other solutions. Such tools can help you prepare an innovative email marketing campaign along with process automation and lead to continuous improvement. Use these to master new avenues of email marketing for your business’s success.