How to run Facebook Ads
Hey there! Now, if you are interested in joining the Facebook advertising bandwagon, what should you expect? Great choice! With over 2. 8 billion monthly active users, it is an untapped gold mine of potential customers you can reach directly. Here is the step by step guide that will ensure that you create your first ad and not struggle at all.
Step 1: Set up your Business Manager Account in Facebook
First of all is to point out that you must have a Facebook Business Manager account. If you have not created one yet, go and sign up at www.business.facebook.com , and enter the code provided to input all the necessary information to establish your membership. After you get inside, connect your Facebook Page to the Business Manager you own or where you work. Oh yes, do not forget to input your credit card details while signing up as well – you wouldn’t want something like this to blow up and you have no billing information for it!
Step 2: Create Your Campaign
Engaging Activities: Brand Promotion and Building Awareness. Corporate boards are ready to create the first campaign? As you are, we are here. Go to Facebook Ads Manager and tap on ‘Create. ’ Below the header, you’ll notice a list of objectives that include identifying objectives such as Awareness, Traffic, Engagement, Leads, and Sales. Choose the one that you feel will fulfill its purpose within the context of your objectives. ‘Traffic’, therefore, as an initial tool, is quite relevant for a website as it gets people to visit that specific website.
Step 3: Set Up Your Ad Set
Ad Set is the configuration of your ad campaigns to target specific audiences by setting preferences such as locations, interests, and behavior. As it can be inferred from the above text this is where it gets interesting. I hope you will also notice that I have included ad set names for easy identification because when managing numerous ads, it can indeed become confusing. Well, let me focus on you, your audience that is. Facebook makes it possible for you to select individuals by their location, age, gender, interests and behaviors of the target group. Spend time here; it will help if you describe your audience more accurately, thus ensuring your advertisement’s success.
Next is the choice of the area whereby you want your advertisement to be placed. It is also possible for the Facebook to place the ad for you across its various platforms if you do not do it yourself, but if you prefer doing it manually, you can choose the place where to place the ad such as News Feed, Instagram, Audience Network, etc.
Finally, it is recommended that you should determine your budget requirements as well as your timeline. Consider when creating your advertisement, the amount of money you are willing to spend per day or generally for the advertisement. You have the option of defining when the scan should begin and when it should end, or the scan may run indefinitely.
Step 4: Create Your Ad
Now you know the what and the why – so let’s talk about the how – that is, the creative process of designing your actual ad. For each ad, you will select a format containing one or more images in a carousel, a video, etc. It is important to attract the people’s attention, and this can be done with high-quality images or, for example, just an interesting video.
Create a lively headline for advertisement and some persuasive advertisement text. Your headline should not be long but also it should convey, the reason why the reader wants to go for that particular product or service. And do not neglect the CTA – that’s call-to-action, which may be such a button as ‘Learn More,’ ‘Shop Now,’ ‘Sign Up,’ etc.
After filling in all these details, just include your website’s URL or the link to your landing page, and you are done.
Step 5: Review and Publish
The review process is done in three ways; first the authors can directly review their own articles, second there is a wet review done by other authors and last is an open review which is done by a layman or anyone with the link to the manuscript.
Writing the guide — Abstract Before pinging that ‘Publish’ button, take sometime and review all through. Make sure to review your audience, audience targeting, the amount you’re willing to spend, the date, and time, and the content of the ad. When done, click on ‘Publish’ and your advert will appear on the website instantly!